Let Customers Experience Products and Spaces

We work with several source types, including multi-angle product photographs, technical drawings, CAD files (STEP, IGES, SolidWorks, and CATIA), architectural drawings, floor plans, and existing 3D files. For product work, 5–8 clear photographs covering front, back, sides, top and detail views are usually enough. For architecture, floor plans and elevations are the usual minimum. We advise on any extra references after reviewing the initial materials. Clear references shorten the review cycle, improve material accuracy and reduce avoidable interpretation errors.

3D modelling creates digital three-dimensional geometry that defines an object's shape, structure, and surfaces. Rendering turns that model into a 2D photorealistic image by simulating lighting, materials, reflections and environment. A model comes first, then renders can be generated from it. For Web AR, the model is used directly in real time inside the user's surroundings, so optimisation and format choice also matter. This distinction matters because marketing images, configurators, AR previews and technical files each use the model differently.

We deliver major 3D formats, including OBJ, FBX, STL, GLB, GLTF, USDZ, 3DS, Maya (.ma/.mb), Blender (.blend), plus platform-specific files for Amazon 3D/AR, Wayfair 3D, Shopify AR, Unity and Unreal Engine. For Web AR, we supply GLB for Android, GLTF for web use and USDZ for iOS AR Quick Look. All required formats can be produced from one agreed brief. We can also advise on the format to use for each platform when internal teams are unsure.

Web AR lets customers place a 3D model of your product in their real environment using a smartphone camera, with no app download required. It runs in the browser via WebXR or Model Viewer. Integration normally involves adding a lightweight JavaScript snippet and uploading GLB, GLTF and USDZ files. We provide the files and code, and a developer with product page template access can usually complete the setup in under an hour for Shopify, Magento or WooCommerce. The experience can sit on product detail pages, campaign landing pages or sales tools where visual confidence matters most.

A standard e-commerce product model, from reference images to approved model for rendering or AR, usually takes 3–5 business days. A complex item with many variants or mechanical details takes 5–8 business days. A furniture model takes 3–7 days, depending on upholstery and finish complexity. Architectural timing depends on scale, from 5–7 days for one apartment type to 2–4 weeks for a full residential development, after references are confirmed. We confirm the timing after reviewing the references, the number of variants, expected realism, and the final platform requirements.

Yes. We accept standard CAD formats, including STEP, IGES, SolidWorks, CATIA, Rhino, AutoCAD DWG and DXF. CAD files are often the best starting point for product and engineering visualisation because they hold precise geometry. We convert CAD data into polygon-based models suited to the final use, including high-poly rendering files and low-poly AR or game-engine files, while preserving accuracy. This process keeps engineering precision while making the asset lighter and easier for digital platforms to display.

Every model undergoes geometry validation, proportion checks, and visual comparison against reference photography throughout development. Multi-angle previews are shared during review stages so clients can verify scale, finish and detailing before final exports are prepared. Two revision rounds are included within standard 3D design service engagements.

No. We support both single-product projects and large catalogue programmes covering hundreds or thousands of SKUs. Individual hero products, architectural walkthroughs and large ecommerce visualisation programmes are all handled through the same quality-controlled production process used across our wider top 3D visualisation companies' standard workflows.